Nominated to Global Fashion Awards in NYC

What: Global Fashion Awards was launched in New York and hosted by WGSN and The British Fashion Council - with the aim to celebrate the most inspirational fashion businesses and individuals accross the world. An Oscars-event of the fashion world. At a redcarpet event held at Waldorf Astoria I was invited to mingle with the fashion elite of the world as nominee in the category "emerging brand or retailer".

Why: I was nominated personally for the success with transforming the company "Josefssons" to an international young woman fashion brand under the Ellos roof. A step contributing to Ellos transformation to become the no 1 digital destination for the modern family. Since Ellos was owned by the global company Redcats with sales all over the world this created an internatioal buzz. The motivation was based on both sales and brand impact and the fact that the brand made "unique quality designer fashion available to the people".

The nomination created waves and I spend some time giving keynotes, presentations and engagements in Media to share with others our road to success. A very fun and pleasant time and especially nice to see the team involved being proud and getting attention.